Paper

For large-catalog storefronts

Space

For maximum visual impact

Keystone

For wholesale and B2B storefronts

Increase profits

Conversion optimized and designed to increase your profits.

Replace apps

Save money by replacing apps with built-in features.

Premium design

Launch faster with a easy-to-use and beautifully designed theme.

Get expert support for your theme

Get support
Free support

Enjoy free lifetime support with every theme. Get ongoing updates and direct access to our expert support team whenever you need help.

1-on-1 onboarding

Get personalized onboarding from real humans. Schedule a call with our team, and we'll guide you through everything you need.

Documentation

Access detailed, easy-to-follow documentation covering everything you need to know. Find answers quickly and confidently manage your theme.

App discounts

Unlock exclusive discounts on top Shopify apps. We've partnered with leading developers to bring you the best deals and integrations.

Developer toolkit

Take full control with our developer toolkit. View source code, customize JavaScript, or compile new CSS using Tailwind.

All themes come packed with features

View full feature list
Lightning fast

Experience a speed-tested online store that loads instantly, keeping customers engaged and reducing bounce rates.

Bundles

Group related items together as ready-to-buy packages without requiring additional apps or extensions.

Upsells

Increase order value with strategic cross-selling opportunities throughout the customer journey—from product pages to checkout.

Quick add

Streamline purchasing with one-click add-to-cart functionality that reduces friction and encourages impulse buys.

Infinite scrolling

Keep customers engaged as they scroll with automatic loading as they browse, eliminating pagination barriers.

Promotion blocks

Highlight special offers and featured items directly within your collection grids to drive attention to key products or offers.

Sibling products

Connect related items seamlessly, perfect for exceeding variant limits or creating intuitive product relationships.

Cart drawer

Convert at checkout with a feature-rich cart experience including free shipping incentives, easy editing, and one-click upsells.

Color swatches

Display product variations with visual accuracy using advanced metafield attributes for a premium shopping experience.

FAQ

A Shopify theme is a pre-designed template that determines the layout, color scheme, and appearance of your online store. You can choose from free or paid themes on the Shopify theme store. Free themes are good for those starting out, while paid themes have more features and customization options.

The Shopify Theme Store is the best place to look for reliable and well-designed themes. All themes on the Shopify theme Store are subjected to a thorough review process by the Shopify team. Listed themes are also required to release updates to fix bugs, common issues, and support new features.

If you're just getting started, a free theme might be great for you. After some time, you'll quickly realize the limitations of your theme. If you want specific features or a new and fresh design that stands out, then a paid theme is the way to go.

Learn more → Free ebook: Everything you need to know about Shopify themes

For budget-conscious entrepreneurs or those seeking a simple yet elegant solution, Shopify offers a selection of free themes. While these themes may lack the advanced features of their premium counterparts, they provide a solid foundation for fledgling businesses to establish their online presence.

On the flip side, premium Shopify themes elevate the shopping experience to new heights with their sophisticated designs and advanced functionalities. Tailored to cater to specific industries and niches, these themes often come equipped with robust customization options and dedicated support, making them ideal for businesses looking to stand out in a crowded marketplace.

Learn more → Free ebook: Everything you need to know about Shopify themes

Shopify themes can take several months (or even years) to develop. Additionally, theme prices may be higher than apps because of the one-time purchase model. With a single payment, you get ongoing support and updates. If you plan to run your business for multiple years a theme price ends up being much lower than paying monthly for app features.

All themes in the Shopify theme store come with an unlimited free trial. You can demo the theme and take your time setting it up. Once you're happy with how it looks you can buy it and publish it for your customers.

Shopify has also released a small amount of free themes in the Shopify theme store. Dawn is the most popular free theme and it's a great starting point if you're looking for a free theme.

Take a look at our blog or check us out on our socials. We often share tips and tricks for getting the most out of your Shopify theme. You can also take a look at the official Shopify blog as they have a large catalog of helpful resources and guides.

When looking for a free Shopify theme you may come across pirated themes that are often labeled "cracked". This is a red-flag. Pirated Shopify themes put your business at risk of being shut down by Shopify. It's always recommend to purchase your theme from the Shopify theme store - this way you get free updates and bug fixes.