E-commerce giant Shopify is undergoing significant leadership changes, announcing the promotion of Jess Hertz to Chief Operating Officer (COO) and the departure of Chief Revenue Officer (CRO) Bobby Morrison. These moves signal a continued evolution in the company's executive team following recent shifts.
Key Takeaways
- Jess Hertz, formerly General Counsel, steps into the COO role.
- Bobby Morrison, Chief Revenue Officer, has announced his departure.
- These changes follow the recent exit of former COO Kaz Nejatian.
New COO Takes the Helm
Jess Hertz has been elevated to the position of Chief Operating Officer, a move that Shopify states will enable the company to "move faster and deliver more for merchants." Hertz, who has been with Shopify for four years, previously served as the company's General Counsel. In her new capacity, she outlined her operational philosophy: "Make the work visible, shorten feedback loops, deliver in smaller increments (and) own outcomes end-to-end." Her background includes significant experience in legal, talent management, and scaling company-wide systems, as well as prior roles in the public sector and at Meta Platforms Inc.
Chief Revenue Officer Departs
Bobby Morrison announced his departure as Chief Revenue Officer after a tenure of three and a half years. Morrison described his time at Shopify as "some of the most impactful and fulfilling of my career," highlighting his contributions to turning the company's cash flow positive and significantly increasing its market capitalization. Prior to Shopify, Morrison held leadership roles at Intuit and Microsoft.
A Period of Transition
These executive shifts occur in the wake of former COO Kaz Nejatian's departure last month to lead real estate platform Opendoor Technologies Inc. Shopify has indicated that its commercial organization has been restructured, impacting leadership roles. The company continues to focus on innovation, recently announcing a partnership with OpenAI to integrate shopping features into ChatGPT, underscoring its commitment to artificial intelligence as a core strategic element.
