E-commerce giant Shopify has announced significant changes to its executive team. Jess Hertz, previously the company's general counsel, has been promoted to Chief Operating Officer (COO). This move follows the departure of Chief Revenue Officer (CRO) Bobby Morrison, marking another shift in the company's top leadership.
Key Takeaways
- Jess Hertz, formerly General Counsel, is now Shopify's Chief Operating Officer.
- Bobby Morrison has stepped down as Chief Revenue Officer after three years with the company.
- These changes come shortly after the departure of former COO Kaz Nejatian.
A New COO Takes the Helm
Jess Hertz will now assume the role of COO, succeeding Kaz Nejatian, who left Shopify last month to become CEO of real estate platform Opendoor. Hertz, who has been with Shopify since 2021, brings a wealth of experience from her previous roles. Before joining Shopify, she served as a White House staff secretary and was part of the Biden-Harris presidential transition team. Her background also includes time as an associate general counsel at Facebook (now Meta).
In a LinkedIn post, Hertz outlined her operational philosophy for the COO role: "My operating system as COO: make the work visible, shorten feedback loops, deliver in smaller increments, own outcomes end-to-end." Shopify highlighted Hertz's deep understanding of the business and her proven ability to build scalable systems across various departments.
Chief Revenue Officer's Departure
Bobby Morrison announced his departure as Chief Revenue Officer after a three-and-a-half-year tenure. Morrison described his time at Shopify as "some of the most impactful and fulfilling of my career," crediting the company's mission-driven nature and CEO Tobi Lütke's leadership for significant achievements, including turning negative cash flow into consistent free cash flow and quintupling market capitalization.
Ongoing Executive Transitions
These executive changes are part of a broader series of transitions at Shopify. The company has recently focused on integrating artificial intelligence into its services and announced a partnership with OpenAI to enable merchants to sell products via ChatGPT. The leadership adjustments aim to support Shopify's continued growth and innovation in the e-commerce landscape.
Sources
- Shopify General Counsel to Take Over COO Role, Revenue Chief Departs — The Information, The Information.
- Shopify promotes Jess Hertz to COO as chief revenue officer departs, BetaKit.
- Shopify continues to change top brass, announcing new COO as review officer departs, Yahoo.
- Shopify Taps Another Ex-Facebook Lawyer as New General Counsel, Bloomberg Law News.
- Shopify Elevates Former Facebook, Biden-Harris Atty To COO, Law360.
