E-commerce giant Shopify continues to undergo significant leadership changes with the promotion of Jess Hertz to Chief Operating Officer and the announcement of Chief Revenue Officer Bobby Morrison's departure. These shifts follow the recent exit of former COO Kaz Nejatian, signaling a period of strategic realignment for the company.
Key Takeaways
- Jess Hertz, previously General Counsel, has been promoted to Chief Operating Officer.
- Chief Revenue Officer Bobby Morrison has announced his departure from the company.
- These changes come after the recent exit of former COO Kaz Nejatian.
New COO Takes the Helm
Shopify has appointed Jess Hertz as its new Chief Operating Officer, succeeding Kaz Nejatian who left last month to lead real estate platform Opendoor. Hertz, who has been with Shopify since 2021 as General Counsel, outlined her priorities for the COO role, focusing on making work visible, shortening feedback loops, incremental delivery, and end-to-end outcome ownership. A Shopify spokesperson stated that Hertz's appointment is expected to enable the company to "move faster and deliver more for merchants." Hertz brings a diverse background, including experience as staff secretary to the White House, general counsel for the Joe Biden-Kamala Harris transition team, and a role at Meta Platforms Inc.
Chief Revenue Officer Departs
Bobby Morrison, Shopify's Chief Revenue Officer, announced his decision to step down after three and a half years with the company. Morrison described his tenure as "some of the most impactful and fulfilling of my career," highlighting his contributions to turning Shopify's cash flow positive and significantly increasing its market capitalization. He previously held the Chief Revenue Officer position at Intuit and had extensive experience at Verizon Communications Inc.
Strategic Context and Future Outlook
These executive changes occur as Shopify continues to integrate artificial intelligence into its operations and services, a strategy emphasized by CEO Tobi Lütke. The company recently announced a partnership with OpenAI to enable merchants to sell products via ChatGPT's new shopping function. Shopify's ongoing leadership evolution reflects its commitment to adapting and innovating in the dynamic e-commerce landscape.
Sources
- Shopify continues to change top brass, announcing new COO as review officer departs, Yahoo.
- Shopify promotes Jess Hertz to COO as chief revenue officer departs, BetaKit.
- Shopify Elevates Former Facebook, Biden-Harris Atty To COO, Law360.
- Shopify General Counsel to Take Over COO Role, Revenue Chief Departs — The Information, The Information.
