A wave of leading merchants has reported extraordinary results after migrating to Shopify and leveraging its robust suite of e-commerce features. From fashion brands in India to innovative skincare companies and children’s apparel, businesses are seeing streamlined operations, international expansion, and significant gains in sales, customer retention, and efficiency.
Key Takeaways
- Merchants report dramatic increases in online sales and conversion rates following Shopify migration
- Shopify’s unified platform and app ecosystem drive operational efficiency and global expansion
- Enhanced customer experiences and cross-channel loyalty fuel retention and growth
Mulmul: 10x Online Growth and International Expansion
Contemporary women’s wear brand Mulmul achieved remarkable success after switching from Adobe Commerce to Shopify. The migration solved major business pain points such as slow site speed, high technical costs, and lack of analytics. Within just a few years, Mulmul:
- Grew online sales tenfold
- Doubled its returning customer rate (from 27% to 56%)
- Slashed technical implementation costs by 67%
- Expanded into five new international markets with dedicated local storefronts
Key to their progress has been Shopify’s automation tools, which have replaced complex manual processes, and features that enabled rapid customization for local markets. This has allowed Mulmul to focus on innovation and customer experience at scale while rapidly growing its product catalog and revenue overseas.
Murad: Skincare Leader Boosts Conversions by 56%
Murad, a clinical skincare pioneer, faced challenges with an inefficient, fragmented tech stack. Migrating to Shopify transformed Murad’s operational flexibility and customer journey:
- Conversion rates jumped 56%
- Average order value increased by 17%
- Team agility improved, with easier onboarding and content updates
Shopify’s integrated platform empowered the brand to implement features like AI-driven product quizzes and to test apps quickly, eliminating long development cycles. These tools help Murad maintain its commitment to customer education and seamless online experiences, building lasting trust and loyalty.
Rylee + Cru: Unified Brands and Omnichannel Growth
Children’s apparel brand Rylee + Cru, along with sister brands Quincy Mae and Noralee, consolidated three Shopify Plus instances into a single, unified environment. This change enabled:
- Sustained 25–30% annual e-commerce growth across five years
- A revenue mix shift to 60% e-commerce from 30% previously
- A doubling of customers shopping across multiple brands
- The successful launch of flagship retail locations in California and New York
By integrating their brick-and-mortar and online operations, Rylee + Cru has unlocked a comprehensive view of customer lifetime value and behaviors. Their unified data enables targeted marketing, efficient inventory management, and seamless loyalty programs that work across all channels.
The Broader Impact: Shopify as a Growth Catalyst
Across diverse industries, merchants choosing Shopify report not only a dramatic increase in revenue and customer loyalty but also a simplification of operations and technology. Shopify’s out-of-the-box solutions, automation tools, and multi-channel support allow brands to scale quickly, adapt to new markets, and react to consumer needs efficiently—empowering even small teams to achieve big ambitions.
