Shopify has announced an update to its Admin GraphQL API, set for October 2025, introducing a new productNetwork Boolean field to the Order object. This addition aims to provide merchants and developers with richer data on customer purchasing behavior across multiple stores.
Key Takeaways
- The new
productNetworkfield is a Boolean added to the Order object in Shopify's Admin GraphQL API. - It indicates whether a customer’s order includes products from multiple stores.
- Enhanced insights can help merchants understand cross-store purchase trends.
- The feature will be available starting in API version 2025-10.
Understanding the 'productNetwork' Field
With e-commerce becoming increasingly multi-channeled, Shopify’s move to introduce a productNetwork field comes at a strategic time. By including this Boolean field, Shopify enables developers and store owners to quickly determine if a customer purchased from other stores within the Shopify ecosystem during the same order session.
This insight is particularly valuable for businesses that operate several storefronts or collaborate within shared commerce networks. Tracking cross-store purchases helps with:
- Identifying loyal customers who shop across brands or channels
- Crafting targeted marketing or loyalty programs
- Simplifying analytics and business intelligence on multi-store buying trends
API Integration and Developer Features
Developers working with Shopify’s Admin GraphQL API (version 2025-10 and later) can now query the productNetwork flag as part of the Order object. This improvement means more robust and nuanced application features without the need for complex workarounds.
Sample Use Cases:
- Personalized Recommendations: Merchants can use this data to recommend products from sibling stores to shoppers.
- Unified Reporting: Developers can build dashboards that highlight cross-store activity at a glance.
Business Impact and Future Possibilities
The introduction of the productNetwork property is expected to streamline reporting and cross-promotional efforts within the Shopify platform. For multi-brand retailers and developers creating analytics apps, the easier access to networked purchase data is likely to save development time and enable new insights.
Going forward, Shopify may expand on this concept, potentially linking product networks with loyalty programs or collaborative campaigns among partners. Merchants should stay tuned for further enhancements in upcoming API versions.
