Shopify and OpenAI Unite: Now You Can Shop With ChatGPT

Shopify and OpenAI have announced a groundbreaking integration that will allow ChatGPT users to shop directly from millions of Shopify merchants, transforming the landscape of online commerce and AI-driven shopping. This new capability embeds e-commerce directly into conversational AI and could reshape how people discover, interact with, and purchase products.

Key Takeaways

ChatGPT users can soon buy items from Shopify merchants without leaving the chat interface.
The collaboration makes hundreds of millions of products instantly accessible within ChatGPT.
Shopify merchants retain control over branding and shopper relationships while gaining a powerful new sales channel.

What the Integration Means for Shoppers

The partnership brings convenient, real-time product discovery to users inside ChatGPT. Instead of searching multiple platforms, shoppers can simply ask ChatGPT for recommendations—such as a birthday gift or kitchen gadget. The bot will pull relevant inventory from Shopify’s vast merchant ecosystem and present it for instant purchase. There is no need for users to click through to external websites, making for a frictionless shopping experience.

This evolution in e-commerce is powered by Shopify’s real-time data on product details, prices, and inventory, ensuring the AI can provide up-to-date suggestions tailored to user needs. Shoppers will clearly see which merchant is selling what, maintaining transparency and confidence in their transactions.

Merchant Benefits and Business Impact

For Shopify merchants, this integration unlocks access to ChatGPT’s vast user base, reported at several hundred million weekly active users in 2025. Orders placed within ChatGPT are routed directly into merchants’ Shopify dashboards, preserving attribution, fees, and the ability to manage customer relationships as usual.

This means indie brands and large retailers alike can capitalize on emerging trends in AI-powered commerce. Merchants won’t have to worry about setting up additional channels or platforms. By simply opting in, they position themselves for future growth as AI assistants play a larger role in driving consumer decisions.

The Broader AI Agentic Commerce Trend

Industry experts believe this collaboration marks the beginning of a new era called "agentic commerce," where AI agents go beyond answering questions to actually completing tasks like purchasing. This minimizes disruptions to the shopping flow and is expected to change the core dynamics of online retail.

While the focus is on making shopping easier for consumers, both Shopify and OpenAI aim to generate new revenue streams. Shopify strengthens its merchant offering, OpenAI can collect fees via transactions, and merchants stand to benefit from increased exposure and potential sales.

What’s Next

The integration is set to roll out soon, with both companies promising a seamless, accessible experience. Leaders at Shopify say the goal is to keep merchants “on the cutting edge by default,” making commerce truly conversational. As AI matures, such partnerships are set to redefine how, where, and why we shop.

As the lines between chat, search, and e-commerce continue to blur, this move positions Shopify and its merchants at the center of the next big retail transformation, powered by artificial intelligence and the growing influence of conversational agents.