Seth Rogen is bringing his creative flair to New York City this fall with an immersive pop-up event, in collaboration with Shopify, celebrating his home goods brand Houseplant. From October 17th to 19th, visitors can step into a playful, art-inspired world at 131 Greene St. in SoHo, featuring product exclusives, interactive activities, and appearances from Rogen himself.
Key Takeaways
- The pop-up, called "Gloopy: A Shopify x Houseplant Experience," runs October 17–19 at 131 Greene St., NYC.
- Guests can explore Houseplant's product line, discover brand-new launches, and enjoy limited-edition snacks and drinks.
- The event features interactive art, a climbing wall, and unique workshops curated by Rogen’s creative vision.
- Seth Rogen will make appearances and engage with fans throughout the activation.
Houseplant's NYC Debut: An Immersive Event
Rogen’s Houseplant brand, known for its bold design and playful approach to home goods, is stepping beyond the digital space for its first physical retail experience. The "Gloopy" event draws inspiration from Houseplant’s popular Gloopy Collection, transforming the venue into a vivid showcase of the brand’s signature style. Attendees will encounter everything from curated displays to art installations, immersing themselves in Seth Rogen’s artistic imagination.
What to Expect at the Gloopy Pop-Up
Inside the SoHo pop-up, fans will find a range of engaging activities and interactive stations. Highlights include a gloopy climbing wall, providing an opportunity for fun and photo ops, and the Build-a-Pet Gloopy Workshop, where guests can create personalized souvenirs.
In addition to exploring the full Houseplant product line—including both fan favorites and newly launched items—shoppers can sample special treats such as limited-edition ice creams, snacks, and drinks designed to enhance the festive atmosphere.
Collaboration with Shopify: A Shoppable Experience
With Shopify’s support, the event is fully shoppable, offering visitors the chance to easily purchase exclusive Houseplant items and discover never-before-seen innovations. The pop-up not only serves as a celebration of lifestyle and design but also highlights Houseplant’s unique blend of creativity and commerce.
Seth Rogen's Personal Touch
Known for his hands-on approach to business and art, Seth Rogen will be present at the event, making guest appearances and interacting with attendees. His involvement ensures that the pop-up embodies both his comedic spirit and passion for contemporary design.
Event Details At a Glance
| Dates | October 17–19, 2025 |
|---|---|
| Location | 131 Greene St., New York City |
| Hours | 11 AM – 6 PM daily |
The Gloopy pop-up is set to be one of the most talked-about fall events in NYC, providing fans and design enthusiasts with a rare, in-person look at the whimsical world of Houseplant.
