Amazon is significantly broadening the reach of its Multi-Channel Fulfillment (MCF) service, now enabling sellers to leverage Amazon's vast logistics network for orders originating from Walmart, Shopify, and Shein. This strategic move aims to provide sellers with a unified inventory pool across multiple sales channels, reducing stagnant stock and enhancing delivery efficiency.
Key Takeaways
- Amazon's Multi-Channel Fulfillment now supports sales from Walmart, with Shopify and Shein integrations coming soon.
- The expansion allows sellers to utilize a single inventory pool across various e-commerce platforms.
- New services like Global Warehousing and Distribution and AI-powered customs clearance are also being rolled out.
Enhanced Multi-Channel Fulfillment
Dharmesh Mehta, VP of worldwide selling partner services at Amazon, announced the expansion, highlighting that MCF already supports orders from Walmart and will soon include Shopify and Shein. This service manages the picking, packing, and delivery of products sold on platforms like Etsy, Temu, and TikTok Shop. By integrating these new sales channels, Amazon aims to help brands connect with customers wherever they shop, relying on Amazon's fulfillment infrastructure for delivery.
Mehta noted that using MCF alongside Fulfillment by Amazon (FBA) has led to an average of 19% fewer out-of-stock rates and a 12% increase in inventory turnover for sellers.
Global Warehousing and Distribution Service
Amazon is also introducing its Global Warehousing and Distribution service. This new offering allows sellers to store products in bulk at lower costs near their manufacturing sites. Goods can then be dispatched to destination countries as needed. This initiative builds upon Amazon's existing warehousing and logistics capabilities, with plans to establish facilities in major manufacturing locations like China and Vietnam, with future expansions into Europe, Indonesia, and India.
Early pilot phases of this service have shown that sellers could move products into Amazon's fulfillment network seven days faster, improving stock availability and enabling faster delivery times.
Amazon Global Logistics Enhancements
The e-commerce giant is continuing to develop direct shipping routes from manufacturing hubs to popular destination countries. Amazon Global Logistics currently offers ocean and air freight from China and Hong Kong to several European countries and the U.S. By the end of 2026, AGL is expected to cover 96% of the inbound volume sent to FBA, promising fewer handoffs, more predictable schedules, and faster inventory positioning for Prime delivery.
Generative AI for Customs Clearance
Amazon is leveraging generative AI to streamline and accelerate customs clearance processes. This technology pre-populates required fields, reuses information across documents, and flags potential errors, significantly reducing the risk of delays. Early results indicate that sellers have cut customs paperwork time by over 50%, as the AI assists in ensuring data consistency and accuracy, with sellers retaining the ability to review and approve all generated information.
Sources
- Amazon adds Walmart, Shopify, Shein to Multi-Channel Fulfillment coverage, Supply Chain Dive.
