For years, most of our work has revolved around Shopify themes. Paper, Space, and Keystone are still a big part of our story, and we’re continuing to support them and push updates.

But the Shopify Theme Store has changed a lot.

Even as we keep improving our existing themes, theme sales have continued to decline. There’s more competition than ever, and it has become much harder for independent theme companies to stand out in the Theme Store alone.

So we’re making a shift.

We’re still building for Shopify, but we’re no longer treating the Theme Store as the center of everything we do. Instead, we’re expanding into new products, and services that live outside the Theme Store but still help Shopify merchants and developers build better storefronts.

With that out of the way, here’s what we’ve been working on.

 

Releases

Slab is out

This is our newest Shopify theme, and it’s also the first theme we’re releasing outside of the Shopify Theme Store.

The idea behind Slab is pretty simple: give Shopify merchants and developers a more flexible way to build custom storefronts without starting from scratch every time.

Instead of relying only on fixed sections, Slab is built around modular blocks and flexible layouts. You can combine grids, sliders, tabs, flex layouts, overlays, and other building blocks to create more custom pages directly inside Shopify.

We’re also trying a different pricing model with Slab.

Slab is $25/month, billed annually. Once you have the theme, you can keep using it for life. You only need to keep paying if you want ongoing updates.

I think this model makes a lot of sense for Shopify themes. A theme is part of your storefront foundation. If you build your store with it, it shouldn’t just stop working because you stop paying.

At the same time, continued theme development takes real work. The subscription gives us a way to keep improving Slab, fixing bugs, adding features, and supporting the people who want to stay current.

Slab is also free for developers who apply. We want more developers, agencies, and technical Shopify builders to try it, build with it, and help us understand where it should go next.

 

New agent skills

Theme Skill helps you use Claude, Cursor, or Codex to generate Shopify pages, templates, and theme JSON files.

With Theme Skill, your AI agents get clearer guidance on how to create and edit pages inside a Shopify theme. Instead of manually building every page from scratch, you should be able to describe what you want, give your agent the right theme context, and get something that is actually close to usable.

 

Catalog is live

Catalog is our growing library of Shopify design references.

We built it because ecommerce design research is still way more scattered than it should be. You end up with random screenshots, saved links, old moodboards, folders full of homepage examples, and half-remembered stores you saw two weeks ago.

Catalog is meant to make that easier: one place for strong ecommerce design, properly indexed and easy to search.

You can use it to browse real Shopify and ecommerce storefronts, save references, and build a clearer starting point for a new store, landing page, or section.

Long term, I want Catalog to become more than an inspiration library. 

We’re planning better search, new MCP support, and more direct Shopify integration. Eventually, the bigger idea is to turn Catalog into something closer to a theme builder, where you can ask an AI agent to make changes directly to your Shopify theme based on the references you choose.

 

Pallet is live

Pallet is now live on the Shopify App Store.

It’s built to work seamlessly with Keystone, our B2B and wholesale Shopify theme. Keystone handles the storefront experience, and Pallet handles the pricing rules behind it.

The first version is intentionally simple: set pricing rules based on customer tags, then let different customer groups see the right prices automatically on the storefront.

This came from a problem we’ve seen a lot with wholesale stores. Many merchants need a practical way to show different pricing to different buyers without turning the storefront into a large custom project.

Pallet is still new, but it’s easy to set up and works well alongside Keystone. We want to expand and build out the app from here, but we need feedback from real stores to do that well.

 

New service offering

We’re also opening up to take on more client projects.

Historically, we’ve been selective with client work because most of our focus has been on building themes and products. That’s still true, but as Brickspace Lab expands, we want to work more closely with Shopify brands that need help designing, building, or improving their storefronts.

If you’re working on a new Shopify store, custom theme work, storefront improvements, or ongoing ecommerce design and development, we’re now taking on more of that work.

 

New partner programs

We’ve also added new partner programs to expand on what we are already doing. We want partnerships to be a core part of our business and growth.

We’re looking for agencies, developers, creators, and Shopify experts who want to build with us, refer clients, create presets, contribute to our tools, or collaborate around the products we’re building.

• Affiliate program - For agencies, freelancers, and Shopify experts who recommend our themes to clients. You can earn a $50 commission for each referred theme purchase, get access to partner discounts, and have a more direct line into our roadmap.

• Developer program - For developers who want to build with our themes and tools. You can get free access to our newest Shopify themes, experiment with Slab, use our developer tooling, and help shape how our products work for technical Shopify teams.

• Design program - For designers who want to create Shopify theme presets for Catalog. We want to work with designers who can turn strong ecommerce references into usable starting points for real stores, and pay them for preset work as Catalog grows.

 

New company website

We rebuilt the entire Brickspace Lab website in under a week.

It’s built on Shopify, using our own theme, Slab. 

The new Brickspace Lab site is a good example of what’s possible with a modular, block-based Shopify theme. You get structure, but you’re not boxed in. You get reusable blocks, but the site doesn’t have to look generic. You can move quickly without making every page feel like a compromise.

There are definitely still a few things I want to clean up, but the fact that the site came together in less than a week is kind of the whole point.

And the best part: you can copy this homepage to your own store from our preset marketplace in Catalog.