A Shopify storefront audit is a structured walkthrough of the store from a shopper’s point of view. On mobile, an unclear menu label or a filter that shows the wrong products can stop someone before they find an item to buy. An audit gives your team the steps to reproduce the problem and check the fix.

How to run a mobile storefront audit

Choose one task with a clear goal, such as finding a rain jacket in your size. Start at the homepage in a private window and follow the route a new shopper would take to the product page. Note the device, browser, and market. If you get stuck, save the URL, the action you took, and what you expected to happen.

Tools to use for a storefront audit

Start with Safari or Chrome on a phone. Use Chrome DevTools’ device mode to repeat a layout check at a specific screen width. Claude or Codex with browser access, or a browser agent like Browser Use, can replay the same task on the public store. Ask for the steps it actually took and screenshots of any unexpected result. Replay anything it flags on your phone before handing it to your team.

For a guided audit, add StoreSkills to your agent. Ask it to follow one shopping task across the homepage, collection, and product page. To install the skills, run this in your terminal.

npx glue-fast install-skills 'brickspacelab/storeskills'

1. Can you tell where to start shopping?

Give yourself one task you could say out loud, like “Find a lightweight jacket in Medium.” Start on the homepage in a private browser window. Note your device, browser, and market or currency. Before opening the menu, see whether the first screen tells you what the store sells and gives you a useful way in. If a banner says “Explore the drop,” follow it and check that the destination explains what the drop includes.

2. Does the category link take you to the right collection?

Open the mobile menu and read the label before tapping it. If you choose “Rain Jackets,” check the collection heading and scan the first few products. You should be able to tell whether you reached rain jackets, all outerwear, or a seasonal edit. Save the starting link and destination if the two disagree. That helps the team check whether the label, link, or collection needs attention.

3. Can you narrow the collection and recover?

Apply a filter that helps you finish your task. Wait for the grid to settle and open a card you expect to match. Then clear the filter and look for an item you saw before applying it. You want the selected filter and visible products to agree at both steps. If the collection has no filter, try finding the item by scanning the grid and note what information helped.

4. Do the product options agree with what you see?

Switch to a size, colour, or other option that changes a visible detail. Check the selected label alongside the price, availability, and image where those vary. Find one detail you need to decide, such as a measurement or what’s included. Check that it applies to the option you picked. Write down both values if the picker and a product detail describe different options.

5. Can you still reach the purchase controls on a narrow screen?

Leave the banners and widgets a new shopper would see in place. Read the product details, then go back to the options and the purchase button. If something is partly hidden, repeat on a narrower phone or in a narrow browser preview. Record the width and which control gets covered. A product gallery can swipe sideways by design. A page that shifts sideways before you can reach a required size or price needs a closer look.

Write up one finding

Keep the observation short enough for someone else to repeat. Save a screenshot or a short recording when the behavior changes after a tap.

If you have several findings, start with the issue that prevents someone from finding or choosing a product. Ask the person who fixes it to repeat the same shopper task on the same device.

For a closer look at the wider store, we offer a monthly Shopify storefront audit and expert review.

For more detailed checks, see our guides to auditing a Shopify product page on mobile and checking Shopify collection filters and prices.