Branding & Identity

A great brand is so much more than just a logo. Working together we’ll design an entire visual identity for your brand.

Branded packaging for Otavea skincare Branded packaging for Otavea skincare
Logomark for Otavea skincare Logomark for Otavea skincare
Logotype for Otavea skincare Logotype for Otavea skincare
Business cards for Brickspace Lab Business cards for Brickspace Lab
Business cards for Algonquin Cruises Business cards for Algonquin Cruises
Slab logotype Slab logotype
Slab logomark Slab logomark

Overview


We help new and established brands bring their ideas to life by creating an entire visual identity. We focus on building brands that stand out from the crowd using captivating visuals and thoughtful designs.

Strategy


From the start, we’ll begin with strategy meetings and outline key goals for the project. We want to understand your business and your customers. This exercise helps to establish motive that will serve as a guiding light through the process.

Visuals


We’ll put together the visual elements to create something truly memorable aesthetically satisfying for your brand. Your visual identity will include a logo, typography guide and colour palette.

Add-ons


At this point we normally look at additional assets and materials you might need to bring your branding to life. For many, this usually means a standard business card, letter head or social media banner images.

Styleguide


We’ll work together to develop a brand styleguide. This guide will help your company consistently stay on brand. Inside you’ll find specifications for sizing, spacing, layout and colouring for your visual assets.