How restaurants can use Shopify for Curbside takeout beyond Covid-19

Published by: Rosemary Richings

July 14, 2020


 

A smaller capacity and a struggling economy have created unique challenges for restaurants. Now, online ordering and curbside pickup are more popular than they ever have been

But here’s the good news. Shopify offers applications that can help you adapt to a COVID-19 world. 

With contactless payments, your customer profiles will be in the same place

In the early days of the pandemic, the WHO asked people to use contactless payment. This exposed a hidden disadvantage of physical currency; the transmission of infectious diseases.

In response, major banks now quarantine banknotes.

Contactless payment aren’t only a tool for accepting payment.

With contactless payment application you can also:

  • Create receipts
  • Automate bookkeeping
  • Generate customer profiles
  • Track inventory 

To help, Canadian and American businesses that have a Shopify POS account can order a Shopify Tap & Chip Reader. According to Shopify News:

Shopify POS and Tap & Chip Reader allow retailers to re-open their doors. These applications also make it possible for you to put safety first. With contactless payments, you can do curbside pickup and local delivery. We are empowering Canadian retailers to unify their online and offline businesses. That way, you can continue to make sales whether consumers are in-store or at home.

Restaurants in particular are being challenged by COVID-19. To adapt to customer needs, you need to offer fast food delivery wherever and whenever it’s needed. To pull this off, you need to provide many options for customers to pay, order, and get their meals.

This is where a good point of sale (POS) system is helpful. To work around this, set up a Shopify site.Then, flow all takeout and online orders information through your POS. Regardless of how they pay, all customer and inventory information will end up in the same place.

You can customize the takeout ordering process

Pre-ordered and pre-paid order sales are at an all-time high, and overhead costs are down. Chances are your business is feeling the pressure to adapt. To do this, you need the right software to make the pre-ordering process quick and easy. 

One of the most popular and most Shopify-approved solutions to this is Zapiet. Zapiet is a program that integrates with Shopify stores. It also integrates with Shopify POS software. 

Zapiet covers the planning and logistics of curbside pickup. This includes everything from:

  • Pickup availability and scheduling
  • To preparation times and driving distance. 

Through location-based and custom tagging, customers can find the items they’re interested in. There is also built in translation software. That way, customers can get pickup time instructions and times in any language. 

Enable multi-location inventory, if you’re a restaurant with many curbside pickup locations

If your business has more than one location enable your Shopify store’s multi-location inventory feature. Multi-location inventory is a Shopify store setting. When this setting is active, you can add several locations to your Shopify store. 

Although it can do a lot more than that. According to Nate Smith of Adobe Analytics:

 Meetingcustomer needs can make or break a brand

Multi-location inventory can help. 

Multi-location inventory tracking recognizes that your inventory needs will vary. And it allows you to adapt. For example, restaurants can keep an up to date record of ingredients and menu items available across all their locations.

Sometimes, you also need to keep an offline record of your inventory

With Shopify’s Excelify application, inventory data can become an Excel spreadsheet.

Reward customer loyalty

When paired with mobile ordering, curbside pickup can increase customer loyalty. It can also boost customer sales by 45-75%

Although what makes this a system that’s good for business is its emphasis on convenience. If customers have a good experience ordering online, they’re happy so do again. Especially if it proves to be a quick and stress-free process. This creates more revenue over the long-term. 

If you want to experience similar results you need a great customer loyalty program. Although there are a lot of options out there, the Smile.io program is for Shopify stores and Shopify POS. 

When you install Smile.io, every transaction has a built-in loyalty program. When customers reach a custom milestone, they get a reward. Often, this exchange happens through one of the following:

  • Someone sharing a referral link and signing up for an account
  • A customer buying one of your products for the first time
  • Or a customer purchasing a certain number of items. 

Programs like Smile.io reward customer loyalty. All your customers have to do is log-in to their account. 

This process makes it easier for you to incentivize loyalty and customer referrals. Because the rewards happen wherever and whenever customers are buying your products.

Shopify takes away the stress in the age of COVID-19. 

Having a system with a minimal learning curb, that’s also easy to use is so important. So many businesses are having to improvise right now. 

Shopify offers simple and creative business solutions. It enables you to make quick decisions.  It gives you everything you need in one place. That way, you can focus on what you’re best at: food, beverages and working with your customers.


 

About the Author - Rosemary Richings

Rosemary Richings is a content writer, editor, and marketing consultant who has been writing for the web and building an audience since 2009. In 2014, she started her own businesses. Since then, she has developed content for a clientele of small and large E-commerce businesses, lifestyle brands, and SaaS organizations. Rosemary’s client list includes Saatva Mattress company, Yellowpages Canada, E-Bay, Lokafy, BeFunky Inc, and more.